The Paradigm
Disrupting the status quo
Disrupting the status quo of sales by re-architecting how opportunity is identified, qualified, and converted across the full revenue stack.
Architecting Executive-Grade Revenue Engines
Architecting the Ignition Phase.
We bridge early-stage traction and enterprise scale, building repeatable revenue motions that turn linear growth into a hockey stick.
The Paradiem Philosophy
The Why
“Paradiem” is a deliberate play on paradigm shift and carpe diem—a insight-driven lens on seizing the window where markets never existed.
The Diem
Seizing the market window
Seizing the immediate window of market opportunity through high-velocity execution that converts noise into focused, compounding signal.
Core Competencies
The How
Architecting revenue engines to withstand enterprise scrutiny while preserving the agility and curiosity of the founding team.
Revenue Architecture
Designing 4-channel engines
Designing 4-channel engines that balance Product-Led Growth (PLG), Enterprise motion, Scene Capture, and Channel Partners into one coherent system.
- Channel-specific playbooks tuned to your ICP.
- Shared instrumentation and revenue attribution spine.
- Guardrails that prevent channel cannibalisation.
The Ignition Bridge
Crossing the “Death Valley” of scale
Specialising in the “Death Valley” of scaling—transitioning from founder-led sales to a repeatable, automated motion without losing narrative fidelity.
- Codifying founder intuition into repeatable plays.
- Designing operating rhythms for GTM, product, and execs.
- Building dashboards that reflect how value is truly created.
Spatial Strategy
Physical-to-digital, complex ICPs
Spatial strategy for physical-to-digital transitions, complex manufacturing ICPs, and high-ACV enterprise cycles that run 9–12 months.
- Mapping real-world constraints into digital decision flows.
- Aligning buying committees around spatial and temporal risk.
- Designing proofs-of-value that compress long-cycle deals.
Engagement Model
The Structure
A deliberately staged engagement—from hands-on build to board-level governance—aligned to the ignition phase and the $15M ARR milestone.
Active Builder
Interim Head of Sales & Strategy
Active Builder is an embedded Interim Head of Sales/Strategy to establish the engine itself—org design, operating cadence, and revenue architecture.
- Building the first fully-instrumented revenue engine.
- Hiring and enabling the ignition-stage GTM team.
- Standing up executive dashboards and decision rituals.
Strategic Advisor
Board-level oversight at scale
Strategic Advisor is the transition to board-level oversight once the $15M ARR run-rate is secured—protecting the architecture while the team scales.
- Serving as a thought partner to founders and CRO/CCO.
- Stress-testing strategic bets and expansion theses.
- Ensuring the engine scales without distorting signal.
The Singapore Advantage
The Vehicle
Paradiem Ventures Pte. Ltd.
Paradiem Ventures Pte. Ltd. operates as a Singapore-based vehicle designed for liability-free, plug-and-play executive leadership for global technology entities. This structure enables clean engagement for boards and founders while preserving the velocity, confidentiality, and jurisdictional clarity required at the ignition phase.